Build Your List Document

by SavagelySocial on May 26, 2011

Developing Your Prospect List

Building your list is a critical aspect to any online venture you take on. I have created a document that will support in creating a list of at least 100 people to contact. Through this process it is critical that you don’t judge who would be “right for this” or who “won’t be right for this”. When filling this worksheet out find that persons email address and phone number and list it immediately.

Getting Started Tips

1. Write every name & number on your cell

2. List everyone in your email address book

3. List everyone you are friends with on social websites, and search for those that aren’t (Facebook, Twitter, Linkedin)

Family Members

Parents

Siblings

Aunts

Uncles

Cousins

Brother-in-Laws

Sister-in-Laws

Do you know?

Accountant

Aerobics Instructor

Alterations – Clothing

Ambulance Driver

Answering Service

Antique Dealer

Appraiser

Architect

Attorney

Auctioneer

Auditor

Baby Sitter

Baker

Banker

Bank Teller

Barber

Bartender

Beautician

Bookkeeper

Bus Driver

Business Owner

Butcher

Carpenter

Carpet Cleaner

Caterer

Chiropractor

Consultant

Dentist

Dietician

Electrician

Engineer

Engraver

Exterminator

FedEx Driver

Financial Planner

Fire Chief

Flight Attendant

Funeral Director

Interior Decorator

Limo Driver

Lawyer

Mailman

Model

Mover

Notary Public

Nurse

Nutritionist

Office Cleaner

Ophthalmologist

Optometrist

Orthodontist

Painter

Pharmacist

Photographer

Physical Therapist

Physician

Family

Dermatology

OB-GYN

Etc.

Piano Instructor

Plumber

Police Officer

Psychologist

Psychotherapist

Publisher

Real Estate Agent

Recruiter

Reporter

Retired Executive

Sales Rep

Security Guard

Taxi Driver

Telemarketer

UPS Driver

Veterinarian

Other people …

Bridge players

People from work

Past jobs

People grew up with

High School Friends

College Friends

Bar Buddies

Play sports with

Next-door neighbors

Health Club contacts

Elected office

Children’s teachers

Bridesmaids

Other Friends

Military Friends

Fraternity Friends

Sorority Friends

Other networkers

Parents of kid’s friends

Vacation friends

Who sold you/services your …

Bicycle

Bed

Blinds

Boat

Boat Supplies

Boat Repairs

Boat Storage

Boiler

Books

Boots

Bricks

Bridal Gown

Burglar Alarm

Cabinets

Cable TV

Camera

Camper

Car

Car Wash

Carpeting

Carpet Cleaning

Pets

Chimney Cleaning

Christmas Tree

Clothing

Computer

Condominium

Contact Lenses

Construction

Copier

Cosmetics

Dry Cleaning

Exercise Equipment

Eye Glasses

Fence

Firewood

Flowers

Formal Wear

Fruit

Furniture

Gas

Horse

Hot Tub

House

Insurance

Investments

Jewelry

Lawn

Limousine

Manicure

Medicine

Mobile Phone

Mortgage

Motorcycle

Music

Mutual Fund

Newspaper

Office Furniture

Office Supplies

Paper

Payroll

Pet Supplies

Photography

Piano

Picture Framing

Pizza

Pool

Printing

Quilting Materials

Records

Refrigerators

Equipment Rentals

Roofing

Salt & Sand

Sewing Machine

Secretarial Services

Septic Tank Servicing

Stereo System

Vacation Home

Shoes

Shoe Repair

Siding

Skis

Skin Care

Snow Removal

Sporting Goods

Spring Water

Sprinkler System

Storage

Storm Windows

Tailoring

Television

Tires

Title

Tools

Towing

Trailer

Travel

Tupperware

Uniforms

Uniforms

Vacuum

Videos (VCR)

Vitamins

Wallpaper

Waste Removal

Water Filter

Wedding rings

Weed Control

Weight Control

Windows

Who do you know at…

Bingo

Bed & Breakfast

Bowling

Camp

Child Care

Church

Chamber-of-Commerce

Clinic

Clubs

Construction Site

Federal Government

Garden Center

Golf Course

Hardware Store

Health Club

Hospital

Hotel

Library

Museum

Night Club

Pharmacy

Post Office

Recycling Center

Resort

Restaurant

School

High School

College

Continuing Ed.

Sightseeing Tours

State Government

Super Market

Tanning Salon

Tennis Court

Theatre

Thrift Shop

Volunteer Group

Warehouse

Work

Yacht Club

Hopefully this worksheet will get you started on building your list, and supporting you in building future online or offline ventures you decide to take on.

{ 0 comments }

Facebook Ads: Case Study (Updated)

by SavagelySocial on April 14, 2011

Facebook social ads have become the new frontier of online advertising, merging interaction with social triggers. As an Online Marketer, I am always looking for new techniques to support greater performance of ads. I have been advertising quite a bit on Facebook lately, and imagery is one of the key reasons users look at ads. I have had several high performing ads on Facebook, capitalizing on a craze such as the iPad 2 launch, or on a competitor going out of business. What these ads had in common was very compelling imagery.

Facebook is the second most trafficked site on the web with over 600 million users. Its ability to hyper-target users based on likes and interests, and the affordability of a Facebook campaign over a Google Adwords campaign makes Facebook a pretty appetizing advertising medium. In a Guide to Facebook Ads, Facebook strongly recommends “including an image in your ad, as it helps your ad stand out. The ad system will automatically resize the image, and where your ad is shown. It’s best to upload horizontal images to ensure you’re maximizing the space available.” Facebook also notes that “a strong image should be eye-catching, relevant to your product or service, or inform users about what your ad is for.”

What makes an image eye catching, relevant, or informative? I have been collecting some of the best eye catching ads on Facebook for the past 2 months, and here is what I have found out.

Stroke is in, use of dark colors against Facebook’s white background, use of vibrant colors, use of white background on white background, and being interactive.

After finding the most common attributes amongst Facebook ads I made an ad that pulls from many of them. And the results were great. I used vibrant colors, stroke, white background on white background, and social interaction with the like button.  And here’s the result: an ad that, in a matter of one day, has become my highest performing ad on Facebook to date.

facebook ad
facebook ad

On a day-by-day basis this ad keeps outperforming itself. If you look at the social interaction in the table above, it increased from 0.7% to 6.2% in 2 days. Once I had a high performing ad, I was able to keep lowering my maximum bid and ended up paying $0.80 per click when the suggested bid was $1.62-$2.71. I was saving $0.80 – $1.91 per click. High performing ads yield lower CPC, and double to triple the amount of traffic.

To sum things up compelling imagery will get your ad noticed, and I consider this 80% of the battle. Next is having ad copy that requires the user to take action. The easiest action to get out of Facebook users is a like. The user never has to leave the page they were on, and you captured them as a fan on Facebook. Once your ad is performing well, log onto Facebook at different times of the day and incrementally lower your max bid while still maintaining the steady flow of traffic/actions. My ad was averaging anywhere from 190-250 new fans a day with an average daily cost of $171 – $197.50.

UPDATE

Hyper-Targeting + Compelling imagery + action based ad copy = success.

{ 2 comments }

How to Write an Ad: A PPC Love Story Pt. 2

February 23, 2011

As part of my ongoing commitment to provide free Internet marketing tips here is part II of the PPC Love Saga. Last week we covered how to write an ad, and today we are tackling how to test, and measure the success of our PPC ads, and what we can do to support your ads [...]

Read the full article →

How to Write an Ad: A PPC Love Story Part 1

February 15, 2011

How to write an Ad Writing ads for PPC(Pay-Per-Click) Campaigns can be fun and easy, once you know what you are doing. Today I’m going to walk you through the steps of setting up a PPC campaign. Before you even open Adwords or Microsoft Ad Center you need to do your keyword research. Compile a [...]

Read the full article →

Search Engine Friendly Site

February 7, 2011

Search Engine Friendly The fundamentals of a search engine friendly website are PageRank, site design, site architecture, content, and SEO copywriting. Today we are going to analyze each facet of a search engine friendly website. Ranking organically in the search engine results requires keyword research. Go after longer keywords with less competition often referred to as [...]

Read the full article →

How to Make a Viral Video

January 24, 2011

Free Internet Marketing Tips Going viral is THE buzzword, and rightfully so. Viral campaigns get huge amounts of publicity, articles, blogs, fans, subscribers and revenue. Going viral has never been easier with Facebook, Twitter, and YouTube providing platforms to make it extremely easy for word of mouth to take place. It seems like every day there is [...]

Read the full article →

How to Monetize a Website

January 17, 2011

Free Internet Marketing Tips How to monetize a website is the mother of all questions. I am going to tackle this question from the blogging perspective though these methods can apply to a variety a websites.  Three easy ways to start monetizing your website are through the publishers model, Google Ad Sense, and Affiliate Advertising programs. I personally have been monetizing my [...]

Read the full article →

How to Market on Facebook

December 2, 2010

How to Market on Facebook Create Engagement In Your Own Social Network Finding new friends and followers is FREE. Start building new connections and expanding your online reach. Friend Request thought leaders and influential people in your industry and build connections. Having 2000 followers is great, but if none are willing to answer your questions [...]

Read the full article →

Web Conventions, Utility, Likability Usability, and Speed

November 8, 2010

Utility, Likability, Usability, and Speed. Here is how to test utility: – Does the website work? – Does your navigation work? – How well your site works? – Content: does it give the visitor what they are looking for? – Is your site visible in the search engines? How to test likability of your site: [...]

Read the full article →

Internet Marketing Tips Part 1

October 25, 2010

Why I am an Internet Marketer I am NOT an Internet Marketing Guru. I am just a man taking an Internet Marketing class done by the University of San Fransico. As I learn you can gain! I will be adding Internet Marketing resources, tool, tips, strategy, and case studies. I am currently in my 8th [...]

Read the full article →